Zara南京东路旗舰店焕新启幕 践行对中国顾客的坚定承诺

Shanghai, December 12, 2025

上海，2025年12月12日

Zara has reopened its East Nanjing Road store, one of China’s main commercial's streets, showcasing the brand’s latest store concept. The Huangpu district is Shanghai’s central hub—historically significant and known for balancing business and innovation with architecture, tourism, and cultural heritage.

Zara南京东路旗舰店于12月12日焕新开业，为消费者带来全新店铺概念。新店坐落于上海黄浦区，该区历史底蕴深厚，兼具商业活力与文化魅力。

After a comprehensive transformation, the Zara East Nanjing Road Flagship Store proudly returns with a refreshed vision that now expands to 2,400 square meters of commercial floor space across four floors. It features an extensive range of fashion collections for women and men, as well as dedicated spaces for special collections such as the collaboration with designer Aaron Levine, Zara Athleticz, The Item collection, and Shoes & Bags, among others.

 经过全面升级改造，Zara南京东路旗舰店荣耀回归，以全新面貌亮相。焕新后的店铺共有四层楼面，营业面积扩展至2400平方米，涵盖了女装、男装全系列服饰，并设有Aaron Levine x Zara联名系列、Zara Athleticz、The Item系列、鞋履包袋等特别系列专区。

The opening reinforces Zara’s commitment to the Chinese market and to retail innovation, marking an important milestone for the brand in the region. The new store offers customers a destination where fashion, architecture, sustainability, and advanced technology come together to create an elevated shopping experience.

此次焕新开业不仅展示了Zara深耕中国市场、推动零售创新的坚定承诺，也是品牌在华发展的重要里程碑。通过打造一个融合时尚、建筑美学、可持续发展理念与前沿科技的购物空间，Zara为消费者带来了全面升级的体验。

Eugenio Bregolat, President of Inditex Greater China, stated:

 “We at Zara are very excited about the refurbishment of our East Nanjing Road flagship, one of our most important flagships in Chinese Mainland, as it showcases our latest concept to keep responding to our Chinese customers' preferences through a broader range of quality fashion choices, driven by innovation, thoughtful service, and engaging in-store experiences”

 Inditex爱特思集团大中华区总裁白晨铭(Eugenio Bregolat)表示：“此次Zara南京东路旗舰店的焕新升级让我们倍感振奋。作为品牌在中国市场最重要的旗舰店之一，其全新形象集中呈现了我们的最新理念——我们将以创新为驱动，通过拓展优质的时尚产品、提供周到服务及营造沉浸式购物体验，持续响应中国顾客的期待与喜好。”

Conceived by Zara’s Architecture Studio in collaboration with AIM Architecture, the space has been designed to offer a welcoming and elevated experience. The interior architecture features a sequence of interconnected rooms, reflecting Zara’s newest concept for global flagship stores and presenting a refreshed image with new product display areas. The store is also equipped with the most advanced technology to ensure a seamless customer experience. At the same time, boutique-style spaces featuring unique designs and furniture highlight the brand’s collections and offer a distinctive connection between the customer and the product.

新店由Zara建筑工作室携手AIM恺慕建筑设计事务所联合构思设计，旨在营造温馨优雅的购物体验。室内设计采用一系列相互联通的空间布局，体现了Zara全球旗舰店的最新理念，并通过全新的产品陈列区域呈现焕然一新的品牌形象。门店还配备最先进的技术设备，以确保顾客获得顺畅的购物体验。同时，采用了独特设计与家具的精品店风格空间，不仅凸显品牌的系列产品，更在顾客与产品之间建立起独特的情感连接。

The interior concept of Zara East Nanjing Road is designed to create a welcoming, intimate atmosphere, guiding customers through individually curated areas. Each section—Man and Woman—features its own dedicated entrance, creating a cohesive yet distinct store-in-store experience.

店铺的室内设计以营造温馨亲和的氛围为理念，通过精心规划的动线引导顾客进入各具特色的主题区域。男装和女装分区均设有独立入口，在保持整体协调的同时，打造独具特色的“店中店”购物体验。

Sensorial details are found throughout the interior journey, from the industrial character of the walls combined with touches of wood, natural fabrics and textures, the presence of cork as a natural element, and a palette of neutral and earthy tones, to layered lighting effects. This contrasts with the areas dedicated to the younger woman’s line, where steel elements, sinuous shapes, and distinctive furniture define the style of the collections. The Man collection is presented in a sophisticated setting that plays with a darker palette, complemented by stainless-steel details and wood-effect finishes. The fitting room area draws inspiration from early-20th-century design, reflecting the geometric lines and bold, heritage aesthetic characteristic of historic buildings found in the Huangpu district. A curated composition of photographs displayed along the walls completes the visual narrative and complements the collections.

步入店内空间，感官细节处处可见：工业质感的墙面，融入木材、天然织物与多样的肌理元素、软木元素作为自然材质点缀其间，同时中性及大地色系构成主色调，配合层次丰富的灯光效果。与此形成对比的是年轻女装系列专属区域——不锈钢元素、流线型轮廓与特色家具共同勾勒出该系列的独特风格。男装系列则呈现出更为精致的场景，深色基调辅以不锈钢细节与木纹饰面，营造沉稳氛围。试衣间区域从二十世纪初的设计中汲取灵感，呼应黄浦区历史建筑特有的几何线条与大胆传承的美学风格。墙面精选的系列摄影作品进一步完整了空间视觉叙事，与服装系列相得益彰。

While each section plays with different textures, tones, and finishes to reinforce its character, lighting plays a key role in the store’s atmosphere, with a scenic setting that emphasizes the collections and creates an inviting space to explore.

尽管不同区域通过各异的材质肌理、色调与饰面处理来强化其个性特色，灯光设计仍在整体氛围营造中扮演着关键角色。戏剧化的光影场景既突出产品系列，也构筑出引人探索的沉浸式空间。

Innovating Customer Experience

顾客体验创新

Zara East Nanjing Road integrates advanced technology to deliver a seamless, omnichannel shopping experience. Customers can interact with the brand in-store or via zara.com and the Zara app, enabling real-time inventory browsing and online order pickup. Zara East Nanjing Road includes four assisted checkout zones across the store — including accessible payment stations — for a faster and more convenient experience.

Zara南京东路旗舰店深度融合先进技术，打造无缝衔接的全渠道购物体验。顾客可通过店内设备、Zara官网或APP实时浏览库存、完成线上下单到店取货。店内共设有四个辅助结账区——包括无障碍支付终端，为顾客提供更快捷便利的结算服务。

Hot-Stamping Service with EDITED STUDIO

EDITED STUDIO个性化烫印服务

Zara East Nanjing Road flagship store also introduces the EDITED STUDIO concept, offering an exclusive in-store hot-stamping personalization service. Customers can add initials or choose from a curated set of icons to personalize selected bags, creating a unique signature detail through refined stamping craftsmanship.

Zara南京东路旗舰店同步引入EDITED STUDIO项目，首次推出线下专属的个性化烫印服务。顾客可在精选包袋上添加姓名首字母，或从精选图案中进行挑选，通过烫印工艺打造独一无二的个性印记。

The customization is completed on-site within minutes, allowing customers to see the result in real time and take their personalized piece home immediately. EDITED STUDIO enhances the shopping experience by bringing a warm, engaging, and personal touch to accessory customization.

定制过程在店内实时完成，顾客可在现场见证创作过程，并即刻将专属单品带回家。EDITED STUDIO通过为配饰定制注入温度、互动感与个性化色彩，重新定义了购物体验。

Welcoming Entrance

开阔的迎宾入口

The storefront has been thoughtfully set back to create an inviting forecourt, providing the perfect space for the special silver cart and ensuring a seamless connection with the store entrance. During the opening period, customers purchasing any item will have the opportunity to enjoy complimentary exquisite gift-wrapping services, adding a special touch to every present. Additionally, a limited-edition warm winter beverage will be offered complimentary to shoppers, extending thoughtful care to warm the entire shopping journey.

店铺门面向内退进，以留白手法打造出开阔的前庭空间，既为ZARA快闪车提供了完美陈列区域，也与门店入口形成流畅衔接。开业期间，顾客选购任意商品即有机会享受精美礼品包装服务，为每份赠礼增添独特心意。此外，门店还将限量供应暖冬特饮，以这份体贴关怀温暖整个购物旅程。

The cart will serve as an extension of ZARA’s innovative service experience and is expected to become a dynamic highlight along East Nanjing Road. As the seasons change, it will continue to evolve, bringing fresh surprises to both local customers and visiting tourists.

这辆银色小车不仅是ZARA创新服务体验的延伸，更将成为南京东路上一道独特的风景。据悉，未来它将随四季更迭，持续为本地消费者与游客带来更多惊喜。

SPECIAL COLLECTIONS

特别产品系列

The new store presents Aaron Levine x Zara, a special capsule created in collaboration with menswear designer Aaron Levine, reinterpreting classic menswear through relaxed structure and refined tactility. Highlighting wool–cashmere coats, easy suiting, technical outerwear and climbing-inspired accessories, the collection blends elevated Americana with modern versatility. Designed for intuitive mixing and everyday polish, the capsule reflects Levine’s instinctive approach, offering pieces that feel effortless, honest and quietly sophisticated.

新店特别呈现了与男装设计师Aaron Levine合作打造的特别胶囊系列——Aaron Levine x Zara。该系列以宽松的版型与精良的面料质感，重塑经典男装风格。系列主打羊毛羊绒混纺大衣、轻便西装、科技感外套以及源自登山灵感的配饰，将经典美式风格提升至全新高度，并巧妙融合现代多功能设计。全系列易于搭配，适合日常精致穿着，体现了Aaron Levine直觉式的设计理念，呈现随性、率真与低调深邃的单品气质。

Zara East Nanjing Road Store also introduces an expanded selection of special collections, bringing a renewed focus on innovation and contemporary essentials. The Item presents a weekly signature release—one standout piece showcased prominently in-store and online, adding dynamism and curated freshness to the Zara Woman wardrobe.

门店全新引入多款精选系列，以创新设计与现代风尚重塑消费体验。“The Item”限定系列每周甄选一款标志性单品，通过门店与线上平台的同步重点展示，持续为Zara女装注入焕新活力。

The space features a dedicated Zara Athleticz area within the menswear section, offering versatile active and athleisure pieces designed for movement and everyday performance. As part of Athleticz, the Ski Collection introduces a technical winter wardrobe built on advanced fabrics, refined fits and performance-ready construction.

门店男装区域全新开辟Zara Athleticz专属空间，汇集兼具运动性能与日常穿搭的多元运动休闲服饰。作为Athleticz系列的重要组成部分，滑雪系列依托高科技面料、精准剪裁，打造多功能冬季服饰系列。

Additionally, the store showcases Christmas pieces, offering festive, fashion-forward designs and elevated seasonal capsules that complement the broader product offering.

此外，门店还推出圣诞主题系列，以兼具节日氛围与时尚潮流设计， 呈现精心打造的季节限定胶囊系列，为顾客提供更全面、前沿的时尚选择。

SHOES & BAGS

鞋包系列

The store boasts an exclusive space on the second floor, dedicated entirely to footwear and accessories, offering personalized assistance to create a unique shopping experience. This concept highlights the most special pieces of the collection in the same space, including leather products, elevating the presentation and enhancing the customer journey. At the same time, the footwear and handbag collections will be available throughout the store, seamlessly complementing the clothing collections.

店内二层设有一个专属空间，专门用于展示鞋履和配饰系列，并提供个性化服务，旨在为顾客打造独特的购物体验。该设计将系列中最特别的单品集中于同一空间进行呈现，包括皮革制品，不仅提升了陈列质感，也优化了顾客的购物体验。与此同时，鞋履和手袋系列也会在店内其他区域展示，与服装系列无缝搭配，营造完整的时尚氛围。

EFFICIENCY

高效节能

In line with Zara’s commitment to sustainability, Zara East Nanjing Road has some of the most advanced energy efficiency systems, including efficient heating and cooling systems, and an innovative design that reduces overall lighting intensity from LED fixtures to cut energy use further while maintaining a premium in-store environment. In addition, the store is connected to our internal Inergy platform, which centrally monitors the consumption of the air conditioning and electricity at the store to optimize management, improve maintenance and define strategies to reduce energy needs.

Zara南京东路旗舰店配备了行业领先的能效系统，践行品牌对可持续发展的坚定承诺。新店采用的环保措施包括高效温控系统，节能LED照明，在维持高品质店铺环境的同时进一步减少能耗。此外，该店接入了集团内部能源管理平台Inergy，通过集中监测空调与电力设备的能耗，优化运营管理、提升维护效率，系统性地降低能源需求。