CREED 恺芮得匠心呈现 现代骑士精神：拿破仑之水 Aventus

作为CREED恺芮得最富声望的香氛之作，拿破仑之水Aventus是对成功、权利与力量以及现代优雅的最佳诠释。拿破仑之水Aventus致敬在当代社会中具有骑士精神的人群，充满澎湃力量的气息，强大有力，富有远见。标志性的马元素是耐力、自由与勇气的象征，由此为意象，代表这款香水对成功与力量的恒久庆祝。

拿破仑之水Aventus是富有现代性与戏剧性的表达，营造出一位现代骑士的形象：果敢无畏、满腹热忱与创造力，极富个性态度。此次拍摄的选址是一座位于英格兰的Wortham公园的帕拉迪奥式风格的古典建筑，造型灵感以当今21世纪的角度，重塑80年代早期“buffalo”时尚风格运动浪潮和CREED家族在时尚界享有盛誉的剪裁工艺历史（精美的刺绣细节和一些结构化服饰作品）。再将奇异的光影色彩加入其中，与所选择的单色背景形成鲜明对比，以此凸显拿破仑之水Aventus瓶身的独特之处。

这款恺芮得经典淡香水由匠心调制，以其内在的力量、标志性的香气与大胆的创新带来完美亦具现代感的传奇香氛之作。它以柠檬、粉红胡椒和黑加仑辛辣开篇，交织丰富而奢华的木质尾韵，依次带出桦木、龙涎香与麝香的温暖力量，让香气完美平衡，清新亦感性。拿破仑之水Aventus唤醒内心的冒险精神与好奇心，成就真正的现代经典，成为CREED恺芮得最畅销的香水之一。

品牌故事

CREED 恺芮得（House of Creed）是一家历史悠久的奢华香水品牌，以匠心精神，甄选上乘原料，制做高品质香氛。

CREED恺芮得 (House of Creed) 由James Henry Creed于1760年创立，从作为当时位于伦敦梅菲尔的精致定制裁缝公司向国王乔治三世呈献香氛皮革手套，到之后的260多年里，CREED为独具慧眼的顾客制作最独具匠心的香水，以深厚的历史底蕴成为世界领先的小众奢华香氛品牌。

The House of Creed’s most notable fragrance, Aventus encapsulates a vision of success, power and strength coupled with modern day elegance. The campaign reflects this formidable scent and focuses on the rise of the modern horseman who embodies the spirit of a life well lived. Strong, powerful and visionary the campaign encapsulates the essence of loyalty, majesty and spirit. A symbol of endurance, freedom and valour, the horse represents the fragrance as an everlasting celebration of success and strength.

The concept for the campaign centred around the idea of “ Le Chevalier”. We visualised our hero as someone who embodied this spirit in contemporary society.

We wanted to create the idea of a modern horseman, daring, soulful, inventive and above all individual. The direction of the campaign was intentionally both contemporary and theatrical. The Palladian location at Wrotham Park was chosen for its classical architecture and inspiration for the styling came from the early eighties “Buffalo” movement, the legacy of Creed tailoring, (with embroidered detailing and some structured pieces), coupled with the eyes of the 21st century. The odd flash of colour was added to contrast against the chosen monochrome palette which was chosen to reflect the Aventus bottle.

Powerful, iconic and bold this majestic Eau de Parfum from The House of Creed has been delicately crafted to create a flawless, contemporary finish. Combining zesty head notes of Lemon, Pink Pepper and Blackcurrant with rich and luxurious base notes of Birch, Ambergris, Cedarwood and Musk, this fragrance is perfectly balanced to create a fresh yet sensual aroma. Evocative, daring and tantalising, Aventus respectfully earns itself the title of The House of Creed’s most desirable fragrance, a true modern classic.

Brand Story

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer.

This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed started its journey as an exquisite tailor based in Mayfair, London. Since then, the House of Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.